HG Provisions was founded by Heather Gilmore, a seasoned industry veteran with over 15 years in premium protein. Heather built her career at the intersection of exceptional products and the retailers who champion them — and founded HG Provisions to bring a different kind of brokerage to market.
Our expertise spans the full spectrum of high-claims protein — from certified organic and grass-fed beef to humanely raised bison and animal welfare certified products. HG Provisions works with the nation's leading natural and conventional grocery retailers, placing emerging and established brands where they belong — on the shelf, in front of the right customer.
HG Provisions exists because the best brands deserve a broker who is as invested in their success as they are.
HG Provisions represents premium, claims-based protein brands — grass-fed, organic, animal welfare certified, and beyond — into leading retail grocery, e-commerce, and meal kit accounts across the country. We bridge the gap between passionate producers and the buyers who are searching for exactly what they bring to market.
Retail is a relationship business. HG Provisions has spent over 15 years building trust with category managers and buyers at the nation's most respected grocery chains — and those relationships are brought to every brand we represent.
We speak the language of certifications — USDA Organic, Grass-Fed, Animal Welfare Certified, Antibiotic-Free, and more. HG Provisions helps brands tell their story compellingly, and helps buyers understand exactly what they're putting on shelf.
Getting onto a shelf is one thing. Staying there is another. We work with brands from the first pitch all the way through to execution — because the job isn't done at the handshake.
Every brand I represent carries a story worth telling — a certification earned, a standard upheld, a promise kept to the animal and the consumer. HG Provisions specializes exclusively in protein products that meet the highest standards in the industry.
Whether you're a brand looking for representation or a buyer looking for the best in premium protein — HG Provisions would love to connect. Let's talk about what's possible.
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